Up until now, our self-serve advertising platform, Ad Studio, focused on audio ads, giving you the keys to reach your audience in valuable screenless moments through easy-to-create ad campaigns. Starting today, Ad Studio is expanding to include self-serve video advertising in select markets to help you capture attention when the Spotify app is in focus, too.
Large brands and agencies have already seen success with video advertising on Spotify, and with the launch on Ad Studio, video ads are now accessible to more advertisers, no matter the size of the business or budget. On other platforms, video ads are often viewed while muted, but on Spotify, listeners are engaging with their sound on, offering a valuable opportunity for your message to be seen and heard. This multi-sensory experience can complement your audio messaging by allowing you to capture listeners’ attention across all relevant moments — whether the screen is in or out of focus. We've seen that by reaching audiences in both in-focus and screenless moments, running both video ads and audio ads produces higher brand results than running video ads alone, including a 1.9x increase in ad recall and a 2.2x increase in brand awareness.1 Plus, we only serve video ads during in-focus moments, maximising visibility.
With video ads, you have the opportunity to tell a more nuanced story that sparks interest and drives impact because you have the full attention of your audiences’ eyes and ears. And with both types of ads managed in one simple platform and a minimum campaign budget of 250.00 in your local currency, it’s easy to try out this new format. You also have access to real-time reporting on Ad Studio and can make changes at any point during your campaign. And for video campaigns promoting artists, you can also see how your ads lead people to listen to your music on Spotify through streaming conversion metrics.
Video ads are currently available in the US, UK, and Canada, and are available to select advertisers in our recently announced test markets. You have the option of choosing either horizontal video, which can run across desktop and mobile platforms, or vertical video, which is optimised for iOS and Android. Whether you’re already using Ad Studio or this is your first campaign, creating video campaigns couldn’t be easier, just upload your video asset and set your targeting and budget — it only takes minutes.
1 Nielsen Brand Effect on Spotify, March 2020