Adidas Originals Crew Playlist
When Adidas launched the Adidas All Originals campaign, the brand sought to tap into consumers’ own definitions of creativity and what their crew stands for. With this campaign, Spotify users got to build an Adidas All Originals Represent playlist for themselves and their crew. Users could add a song and then tag their crew to win Adidas Originals shopping vouchers and Spotify Premium Codes.
Increase awareness and consideration for Adidas Originals
Various ad formats drove users to a branded page on Spotify, in which: