Blue Moon: ‘Follow the Moon’ Tour
Blue Moon Brewing Co. teamed with Spotify to catch the attention of millennials through their passions for beer, music, visual art and food. The result? The Follow the Moon tour, an “Artfully Crafted” five-city event and content series with a video component that generated 10 million views.
To raise awareness of Blue Moon’s “artfully crafted” product line among millennials.