Branded Moments

Details
Branded Moments allows you to build brand affinity and create value for your audience in a way that resonates. Leveraging Spotify’s unique streaming intelligence, we can identify in real-time what a listener is doing, giving brands the opportunity to engage with listeners in the moment of highest relevance.

After watching your video message, listeners are rewarded with 30 minutes of uninterrupted listening. Your brand then owns the listening session with 100% share of voice, creating a rich storytelling environment through sequentially delivered Mobile Overlays.

Moments
Chill, Dinner, Focus, Party, Sleep, Workout, Dayparts (3 hour window)

Platforms
Mobile.

Availability
Buy via direct sale only.

Markets
AU, BR, DE, ES, FR, ID, IT, MX, MY, PH, SG, US, UK.

Please reach out to your Spotify representative or fill out the Contact Form for more information on market availability.

Component 1: Offer Card

Image and Voiceover

Provided by Spotify

Component 2: Vertical Video

Length

Maximum of 30 seconds

File Type

MOV, MP4

Max File Size

500 MB

Aspect Ratio

9:16 preferred (portrait)
16:9 (landscape)

Quality

HD 720x1280 or similar (portrait)
HD 1280x720 or similar (landscape)

Volume

RMS normalized to -14 dBFS
Peak normalized to -0.2 dBFS

3rd Party Tracking

1x1 tracking pixels only

Additional Notes

Brands are encouraged to run vertical video, however we will accept horizontal video.

If the brand uses vertical video, CTA button will appear upon clicking on screen. If the brand uses horizontal video, CTA will be persistent below the video for the duration of the video.

We have creative agencies available to convert horizontal video assets into vertical video.

Branded Moments impression is fired on the completed video view.

Other requirements:

  • No black bars (No letter-boxing, pillar-boxing, or window-boxing)
  • Frame rate should be NTSC or PAL compatible.
  • No interlaced videos.
  • Video must be submitted without leaders (No slates, countdowns, etc.).

Component 3: Session Start Card

Display

Size: 640x640
Max File Size: 1MB
File Type: JPEG

Audio

Recommended Audio Copy:
“Thanks for watching. Now get the next 30 minutes of [moment] music uninterrupted, thanks to [brand].”

Audio copy can be customized by brand, however must include: “...now get the next 30 minutes of [moment] music uninterrupted”

Audio voiceover must be less than 7 seconds.

3rd Party Tracking

Click commands and 1x1 tracking pixels only

Additional Notes
  • Session Start Card includes timer, which indicates remaining time in the 30 minute uninterrupted listening session.
  • CTA button available below the companion banner.
  • Must provide clickthrough URL.
  • Can click to Spotify URLs and external links. No autoplay audio on landing page.
  • Display creative should not have a CTA (i.e. a button or other visual prompt to tap).
CTA Options

Choose one of these options:

  • MORE INFO
  • GET INFO
  • VISIT SITE
  • BUY TICKETS
  • GET COUPON
  • SHARE
  • VISIT PROFILE
  • LEARN MORE
  • FIND STORES
  • DOWNLOAD
  • BUY NOW
  • SHOP NOW
  • LISTEN NOW
Clickthrough URL

Must be provided, but should not lead to any media that autoplays audio.

Component 4: Sequential Overlays

Product Template
Image Dimensions

Size: 630x920
Max File Size: 100KB
File Type: JPEG

3rd Party Tracking

Click command and 1x1 tracking pixel only

Additional Notes

We suggest brands deliver at least 3 Overlays.

  • We typically see 2-3 Overlays delivered per 30-minute session.
  • CTAs can vary on each Overlay.
  • Do not build the call to action in the creative. Brands can choose the customizable text within the native call-to-action button.
  • Please indicate the order in which you’d like these messages displayed.
CTA Options

Choose one of these options:

  • MORE INFO
  • GET INFO
  • VISIT SITE
  • BUY TICKETS
  • GET COUPON
  • SHARE
  • VISIT PROFILE
  • LEARN MORE
  • FIND STORES
  • DOWNLOAD
  • BUY NOW
  • SHOP NOW
  • LISTEN NOW
Clickthrough URL

Must be provided, but should not lead to any media that autoplays audio.

Be sure to share any requests for measurement with your Spotify representative in advance of delivering campaign assets. Your Spotify representative can confirm whether your desired measurement products and/or tracking pixels are supported under our data policy, and can direct you to our officially supported products as needed.

We request all creative assets at least 5 working days prior to the start of a campaign, except in extenuating circumstances.

We follow Better Ads Standards for desktop and mobile web ad experiences, as developed by the Coalition for Better Ads.