Branded Playlist

Brands are encouraged to participate in the Spotify experience by creating a Brand Profile and Branded Playlists.

Build brand loyalty by curating the perfect playlist and connect with your audience through the passion point of music. Branded Playlists include a customizable cover art image, playlist title, and playlist description.

Desktop, mobile, tablet.

Buy via direct sale.

Playlist Artwork

Image Dimensions


File Type


3rd Party Tags




File Size


Playlist Title & Text

Playlist Title

40 characters max

Clickable Text

60 characters max
Clickable text is supported and can link to an external site.

Best Practices

  • Spotify is unable to verify Brand Profiles for alcoholic brands.
  • Each Brand Playlist must have a minimum of 20 songs.
  • There can only be one song per artist within the playlist.
  • If you have a reason to believe a specific artist may have an issue with your brand, please avoid having that artist on your Brand Playlist.
  • Keep your playlists editorial in nature; don’t try to make it a commercial for your product! Just like other Spotify users do, show the world what kind of music your brand likes to listen to.