Coopers Original Pale Ale
Coopers Brewery asked for our help to engage a new generation of consumers. Secondly, Coopers wanted to demonstrate that they were passionate about Australian music. We created a veritable sea of green through engaging on-premises drinkers and, using Spotify's API, engaged Coopers' online fans to vote for the greatest Australian song ever. The campaign was a huge success with Coopers attributing a 14% uplift in sales during the period to the campaign.
To help Coopers Pale Ale become the first beer of choice of a new generation.