Dunkin' Donuts Entices Streamers with a Video Takeover
Lift in ad recall compared to control
Lift in brand awareness compared to control
Higher mobile VAVOC score (Valid, Audible and Visible On Completion) than Moat viewability benchmarks
Dunkin' Donuts wanted to leverage premium, high impact cross-screen video to drive awareness and consideration of their Cold Brew Iced Coffee with 18- to 49-year-old women.
Spotify’s Video Takeover Everywhere format gave Dunkin' Donuts a platform to show off their Cold Brew Coffee in the most impactful, visual way with appetite appeal. By using this format, Dunkin' Donuts was able to reach Spotify listeners throughout their day across desktop and mobile devices. Throughout the one-month flight, the ads were viewable for Spotify’s highly engaged audience — receiving over 4M completed views in a quality environment, verified by Moat.
Format: Video Takeover Everywhere
Flight: September 2017 — October 2017
Source: Nielsen Brand Effect, 2017