Ford Fiesta: Emerge
Cool. Comfortable. Enjoyment. Ford Fiesta is a vehicle that represents choosing your own path. When you mix that kind of brand with music, you're bound to get a unique musical experience. That's "Emerge," a new and exciting way to discover new music and artists before they arrive in the mainstream. With a sports-like bracket approach, Ford and Spotify introduced 10 emerging artists to users to listen to and share their content across social media. Using social shares and Spotify streams, the best artists rose to the top each week until the top artist claimed its prize of performing at a live concert.
Generate product awareness and excite fans for the new Ford Fiesta
A custom branded app on Spotify in which: