Française des jeux – March Choirs 2013
Francaise des Jeux was trying to renew the brand image of its illico range and to differentiate each product from each other. Spotify did so by personifying the various type of ticket into a different musical genre. Eg. The ticket “Goal” was associated to Rap music, whereas the “Astro” one corresponded to Pop/Rock.
Drive awareness to the new scratching games of FDJ French lottery company