L’Oréal: Studio Line – Matt & Messy
As a brand, Studio Line is strongly associated with creativity, self-expression and style. These values, also essential in music, created the perfect and very relevant match between Studio Line and Spotify.
The campaign’s ambition was to connect Spotify’s audience and Studio Line’s styling products with the help of music. Enter: “THE STYLE GENERATOR”. Embracing the user’s personality and style with the help of his/her taste in music and at the same time driving interaction with the brand and its products.
Studio Line encouraged Spotify listeners to analyze their personal music taste and in return Studio Line gave you styling tips to enhance your personal style and recommendations of which products you should use. Studio Line also gave the user a playlist in return with more song suggestions matching his/her musical style. This experience drove great results, both in ad recall and user interactions.
Engage the target audience through music and style and create a stronger connection to the brand.
Targeted ads on Spotify and a branded advertiser page on Spotify to: