McDonalds: A Tasty Variation in Denmark
A global fast-food chain gets their Danish diehards amped for brand-new burgers.
McDonalds enlisted Spotify to make their fast-food-loving Danish audience aware of their new Tasty Variations burgers and drive traffic to their stores in the country.
A video campaign on mobile and desktop, targeted at the restaurant chain’s core audience, featured attention-grabbing spots that highlighted the new mouth-watering Tasty Variations burgers. Additionally, display ads reinforced the brand’s welcoming, feel-good message.