Microsoft Surface 2
Microsoft Surface 2 was marketed as the all-in-one, ultimate tool for students. Be it for assignments, leisure or play, Surface was the perfect solution to the needs of the present day student.
This partnership was a perfect example of how Spotify content could sit on the Microsoft Student Sphere site and promote Surface 2 product.
The custom execution is about creating a personalized auto-generated playlist for each student, after he chooses a theme (work/play/chill) and a song to base the playlist on. Campaign lasted for 2 months and was Live across Singapore and Malaysia.
Create personalized playlist for students for all their activities
Auto Generated playlist execution on the client site