New Yorker: The List App
The label NEW YORKER represents fashion and lifestyle for a young and trend-conscious target group. Spotify provides them with music for every moment of their lives. Together the brands created “The List", a series of live music events throughout Germany for a small and intimate audience. To give anyone the chance to take part in this event, the brands launched an app on Spotify to offer a digital experience: They encouraged anyone to add a song to a special “warm up playlist" for every concert with the chance to win a coveted entry to one of the live shows. Moreover all fans could tune in to a live stream of each concert on the NEW YORKER homepage and even win a reward for tuning in.
Establish a co-branded event series - presenting cool, upcoming, international artists in an intimate venue
A customised branded app on Spotify in which users could post their favorite song on a given topic to win a place on “The List” for a chance to attend the live Germany-wide concert series.