Nike: Chinese New Year of the Horse Limited Edition sportswear playlist analyzer
Nike created a new limited edition range of Chinese New Year of the Horse sportswear and wanted a creative approach to introduce them to their target audience. They asked listeners to drag and drop their playlist to be analyzed, in order to find out if their music taste made them more suited to the male or female range of Nike’s sportswear.
Promote brand awareness and engagement with Nike’s range of the new limited edition Chinese New Year sportswear in Taiwan.
Demonstrate that Nike pioneers creative strategies to engage with potential consumers.
Reflect the fun and unique nature of the CNY Nike range with an equally fun and unique campaign.