Puma: Forever Faster
Who among your friends is the fastest? Puma and Spotify created an interactive contest to find out.
Create engagement and excitement around the new Puma brand concept Forever Faster in a fun and innovative way.
Spotify built a responsive and interactive site through Spotify and Facebook Connect, inviting users to compete with their friends to see who among them is the fastest. The contest compared the tempos of songs in listeners’ favourite playlists and displayed the Forever Faster commercial while generating results.
Every day, first- and second-place winners won a pair of sneakers and Spotify gift cards, respectively.
The campaign was hosted on all ad formats available in Spotify, directing users to the spotify-puma.com site.