Reebok: Fitlist custom app
Reebok is all about transformation. As a brand, it embraces the physical, mental and social changes that happen when you push your fitness beyond its limits. Reebok galvanised Spotify listeners to create fitness playlists for themselves and others. Playlists were generated based on the type of activity, intensity and duration. The experience also featured athlete playlists to inspire people. With this simple idea, Reebok captured over 150,000 playlist downloads, 365,000 visits and over 1 million page views.
To empower athletes through music
A branded app on Spotify to:
The application also generated cross-channel coverage including: