Success Story

Schick: Rock Your Legs

Schick teamed up with Spotify to amplify their message, with a little help from Betty Who.

Brief
Drive awareness of Schick, build product loyalty and amplify the message that leg care is more than just hair removal—it’s a beauty ritual.

Solution
Spotify a created a dedicated Schick “Rock Your Legs” hub, featuring curated playlists that listeners unlocked by watching a custom long-form brand video. The video was tied to Schick’s partnership with “Pitch Perfect 2″ and leveraged music from the film.

The experience included an annotated playlist by electro-pop singer Betty Who, sharing stories about her getting-ready routine, her busy schedule and how she makes time for herself in between “Pitch Perfect 2” tracks.

Impact

  • Video placement results exceeded Spotify benchmarks by 15%.
  • 13% of visitors engaged with the custom content experience.
  • Betty Who’s playlist was streamed twice as much as the brand-curated playlists, showing the power of artist involvement in content programs.

Get in touch

Spotify for Brands gets your message in front of your audience as they stream what they love. Find out how.