The digital audio audience is growing rapidly, with smartphone and tablet users driving much of that growth. These users aren’t listening passively. They’re discovering, curating, and consuming more content than ever before.
Spotify teamed up with Edison Research in the US to learn more about digital audio listeners in “The New Mainstream.”
In the new mainstream, people take their music everywhere. To work. To the gym. On public transit. On foot. They’re creating soundtracks to their daily lives.
And they listen not only in more places, but for longer.
67% of digital audio listeners say they’re listening to more music than they were a year ago.
They’re listening across more and more devices too.
Digital audio listeners are the new mainstream. Is your brand ready to engage them?
Source: The New Mainstream 2013, Edison Research