Getting Creative: Spotify Reteams with Cannes Lions

The countdown to Cannes Lions has officially begun, and Spotify is gearing up to bring new insights from the streaming world to the industry’s annual celebration of creativity.

We’re excited to announce two speaking engagements at this year’s festival in June:

Melody, Harmony, and Metadata: Understanding the Human Behind the Listening. Our VP of Data, Adam Bly, will show the Lions Innovation audience how Spotify can uniquely understand the real people behind the devices, thanks to music. Since music reflects who we are, what we’re doing and how we’re feeling in any given moment, Spotify can create a meaningful portrait of any listener through their listening data. Bly will break down how we uncover these insights and what they mean for marketers.

I Want My Mobile TV. Tom Calderone, global head of Spotify Studios, will lead a discussion at Lions Entertainment with top content creators who have successfully made the leap from TV to mobile. He’ll break down the shift from creating traditional TV and movie content to creating entertainment specifically with mobile in mind.

For a second year, Cannes Lions will devote an entire category to brands that use music to drive their message, with the Entertainment Lions for Music Awards. Spotify is proud to serve once again as the sponsor for the Entertainment Lions for Music, which honors artists and brands who come together to create memorable music experiences.

To celebrate Spotify’s continued partnership with Cannes Lions, Spotify held a kickoff event in our New York office on April 5, bringing together leading marketers for a day of celebration and conversations about creativity and meaningful storytelling.
female musician Photo Credit: Eddie Grams

Singer-songwriter Mozella, who co-wrote Miley Cyrus’ 2013 earworm “Wrecking Ball” along with songs for Kelly Clarkson and Rihanna, performed and shared valuable tips for storytellers of all kinds, from artists to marketers. She was joined onstage by Tom Calderone, who explained why it’s such a rewarding experience when artists take fans behind the music. He teased a few of Spotify’s upcoming original content series, which will give listeners a behind-the-scenes look at other musical masterminds.

Rounding out the event, Universal Music Group’s Olivier Robert-Murphy took the stage to explain how his team uses advanced data to match brands with the right artists. He was joined by Spotify CMO Seth Farbman, who shared insight into Spotify’s recent work to understand people through music.

Stay tuned over the next few weeks as we count down the road to Cannes!

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