Homepage Takeover

Deliver a high impact experience by showcasing your brand message on the front of Spotify’s Home page for 24 hours. Homepage Takeover is clickable and supports rich media, enabling brands to include interactive elements to further capture attention.

Desktop only.

Component 1: Background Image Asset

Image Dimensions


File Type


Max File Size


3rd Party Tracking

Click Command and 1x1 pixel only.
All third-party tags and tracking URLs need to be in https format.


Not supported. All animations must be inside the Interactive Area.

Additional Requirements

Must be Spotify hosted.
Background Image Asset is mandatory for all campaigns.

Component 2: Interactive Area

Image Dimensions


3rd Party Tracking

JavaScript or iFrame Tags
All third-party tags and tracking URLs need to be in https format.


File Type: HTML5
Notes: Flash is not supported by Spotify applications.


File Type: .webm or .ogv format
Notes: Video will silently autoplay.

HTML5 players are required for any video and meet these criteria:
Max File Size: 25MB
Max Video Weight: 20MB


File Type: .ogg format
Notes: Video will silently autoplay; must include Play, Stop, and Volume controls so user can initiate sound by clicking.
Volume: RMS normalized to -14 dBFS.
Peak normalized to -0.2 dBFS.

Clickthrough URL

Must open in new browser.
URLs should direct to https destinations only.

Additional Requirements

Must be 3rd Party hosted

  • Interactive Area floats on the background and must fit within the 1200x270 background image.
  • Please keep key branding elements inside the interactive area, as the background image may not display for users with smaller screens.
  • Do not brand in top right corner as this area will be covered by a “Sponsored" button.
  • Any creative with an Interactive Area (e.g. rich media) must provide a fallback image.
  • Animation or videos cannot exceed 40% of a user's CPU. Common causes of high CPU use are continued animation & heavy animation sequences.
  • We advise to use a YouTube embed for any Homepage Takeover that is using video creative and being served by DoubleClick.
  • Maximum recommended animation/video length is 30 seconds.
  • Any creative with audio or video must also include Play, Stop and Volume controls; audio must be turned off by default.
  • No hover effects allowed.

Performance Guidelines

We want you to get the most out of your advertising budget. With that in mind, we ask that you adhere to a few simple performance guidelines when creating your content.

  • Don’t animate inefficient CSS properties. As a rule of thumb, only animate hardware-accelerated properties: transform, scale, rotation and opacity. Anything else, such as box-shadow, will usually perform much less efficiently when animated, causing high CPU load and low FPS.
  • Avoid jQuery animations wherever possible. Functionality such as fadeIn() and fadeOut() is more efficiently implemented as an opacity animation, for example.
  • Test your performance. As a bare minimum, take a look at your Activity Monitor app and check the CPU usage of your Chrome process while running your ad. Ideally, fire up the Chrome DevTools and look for paint bottlenecks as well.

Spotify reserves the right to remove any ad found to be degrading our application’s performance without warning.

Be sure to share any requests for measurement with your Spotify representative in advance of delivering campaign assets. Your Spotify representative can confirm whether your desired measurement products and/or tracking pixels are supported under our data policy, and can direct you to our officially supported products as needed.

We request all creative assets at least 5 working days prior to the start of a campaign, except in extenuating circumstances.

We follow Better Ads Standards for desktop and mobile web ad experiences, as developed by the Coalition for Better Ads.